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AndreaMooner
Joined: 05 Aug 2010 Posts: 1
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Posted: Thu Aug 05, 2010 6:14 am Post subject: The cues and stimuli |
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When people act, they learn. Learning involves changes in an individual behavior arising from experience. Most human behavior is learned. Its been found and believed that learning is produced through the interplay of drives, stimuli, cues, response and reinforcement. A drive is a strong internal stimulus impelling action. Cues are minor stimuli that determine when, where and how a person response.
Companies have to plan its strategies and have to give an idea to the marketers about what they are expecting based on the stimuli and cues. It’s because, once the when, where and how is understood, that itself works as a core factor in framing the future programs. It should be from the perspective of the consumers or the targeted group everything with regard to the ‘tomorrow’ of the business should be dealt and planned. companies looking for models should be aware of the same things. It’s the real producers who have to pass on such information’s to the ad-agencies. Empathy is the right feeling that has to be developed by companies of these nature as it’s the ‘you’ attitude that is more important in this context, than the ‘I’ attitude.
Learning theory teaches marketers that they can build demand for a product by associating in with strong drives, using motivating cues and giving positive reinforcement. A new company can enter the market by appealing to the same drives that competitors use and by providing similar cue configurations, because buyers are more likely to transfer loyalty to similar brands or the company might design its brand to appeal to different set of drives and offer strong sue inducements to switch in. |
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alexis
Joined: 07 Oct 2011 Posts: 2
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John Edword
Joined: 16 Jul 2012 Posts: 13
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Posted: Wed Nov 07, 2012 5:17 am Post subject: Latest Fashion |
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Everyone wants to look beautiful and step out in style. The fashion trends change from one year to another and thus everyone wants to follow the latest fashion trends. Like every year, you will find a variety of the latest fashion trends for 2012 as well. _________________ Latest Fashion Trends |
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